• Students attend interview at Kenya Tourism Board

  • Tree Planting at Karura Forest by members of staff

  • Tree Planting at Karura Forest by members of staff

Department of Tourism

The Department of Tourism Management provides academic leadership in Tourism training and research. We excel in training professionals and leaders that provide a valuable impact on the tourism sector within the region. We are focused on advancing the scale of tourism research within the region and work very closely with the state and non-state actors in the region.

Tourism accounts for about 10 percent of the Gross Domestic Product (GDP), making it the third largest contributor to GDP after agriculture and manufacturing. It is also a key contributor to Kenya's foreign exchange earner, yielding about USD 1339.7 million in 2016. The tourism sector's contribution to employment generation has grown by about 3% annually and earnings per employee growing by 18% over the last five years. The sector is also a major source of Government Revenue in the form of taxes, duties, license fees, entry fees among others. Tourism has consequently been identified as a lead sector that can help achieve the goals of the country’s development blueprint, Vision 2030.
We kindly invite you to review our program information. Use the links provided and have a look at our programs that are crafted to prepare you for a career in Tourism.
Absolute tourism numbers are predicted to more than double during the upcoming decade, reaching 134 million international arrivals in 2030. UNWTO estimates that by 2020 there will be 1.6 billion international tourism arrivals. Owing, to its economic potential, more and more countries, both in developed and developing worlds are turning to tourism to address their respective developmental challenges. The impacts from tourism growth have also been diverse and varied to destinations. However, Kenya continues to face critical challenges in tourism planning, development, marketing and practice. There is therefore a critical need to inform and develop high powered manpower and research content relevant to addressing developmental objectives and tourism management challenges. This Bachelor of Science in Tourism Management programme seeks to meet these broad aims while addressing other global issues related to tourism.

Our Vision

  • Our vision is to be a dynamic centre of professional excellence in tourism learning and research

Our Mission

  • We seek to provide high quality professional instruction, research and community service in Hospitality and Tourism Management

Our Departmental Strategic Initiative

The Department is committed to:
1. Augment science and technological advancements in Tourism;
2. Monitor and evaluate the impacts of international, regional and local Tourism plans, policies and performances in the industry.
3. Research on tourism demand and supply perspectives

Identity Statement

A leader in provision of effective training and research on tourism planning and management for sustainable tourism development in Kenya and beyond.

Guiding Theme and Principles
Mainstreaming tourism concerns in the planning and management process as a central process towards attaining sustainable development and committed to high quality training and research on environmental planning and management.

The Department continuously improves the quality of training and research on tourism planning and management to meet sustainable tourism development challenges. This is achieved through systematic curricula review; engaging and retaining highly qualified personnel as well as provision of requite facilities.

The goal of the department is to integrate aspects of tourism planning; business and nature-based tourism within a holistic analytical approach to address tourism challenges of the development process that cut across the environmental, physical, social and economic spectra.

1. To equip students with knowledge, skills and techniques for tourism planning and management.
2. Undertake research and disseminate results through publications, seminars, workshops etc.
3. To prepare students to understand and address complexities of nature and man's interaction with it.
4. To offer the student opportunities to develop analytical and problem solving skills.
5. To produce qualified tourism planners, managers and decision-makers.


The Department is located within the School of Hospitality and Tourism Building.


There is need to enhance professionalism, scholarship and research in tourism as a growing field of study and as a major socio-economic activity regionally and internationally. Current tourism education provision caters mainly for industry entrants, but there is an ever-increasing need for continuing education that is accessible and flexible and is able to accommodate those already in the labour force in terms of its structure, delivery and content.

Career Prospects for Tourism Management Grdautes
Graduates are employed in a variety of places both in public and private sectors. Career opportunities in the private sector, government, NGOs and self-employment include:

  • Ministry of Tourism and Wildlife
  • Ministry of Foreign Affairs and International Relations
  • Council of Governors and County Governments
  • Kenya Tourism Board
  • Tourism Regulatory Authority
  • Tourism Finance Corporation
  • Tourism Fund
  • Utalii Hotel
  • Kenya Wildlife Service
  • National Museums of Kenya
  • International Organizations

The Tourism industry makes up a significant part of the economy. In addition to employment Tourism Management graduates can become entrepreneurs Tourism Consultants, Tourism Planners, Tourism Marketers, Travel Agents; Tour Operator; Event & Conference Organizer; Tour Guide; Tourism PR Manager; Leisure Activity coordinator; Tourism and Travel Adviser; Travel Attendants; Travel Consultant; Spa Manager; Tourism trainer; Wildlife Attractions manager; Hotel manager; Tourism researcher, etc

Professional Affiliation and Accreditation
The curriculum, faculty and training approach of Department of Tourism Management

a. Ministry of Tourism
• Involvement in formulation of the National Conventions Bureau, 
• Involvement in formulation of the Ministry of Tourism Strategy 2016-2021, 
• Part of the Ministry of Tourism Sustainable Tourism Committee
• Research
• Student attachments 
• Research
• Joint mapping of Conference Facilities
• Involvement in development of the metropolitan strategy 
 c. Kenya Tourism Board
• Seminars and Conferences
• Research
• Student attachments
 d. Tourism Fund
• Research
• Student attachments
 e. Tourism Regulatory Authority
• Research
• Student attachments
 f. Bomas of Kenya
• Research
• Student attachments
g. Kenya Wildlife Service
• Research
• Student attachments

h. National Museums of Kenya
• Research
• Student attachments



ArcGIS Mapping






Links with Strathmore University, Muranga University of Science and Technology, Technical University of Kenya, Moi University, - Curriculum Review, External Examination, Laussane University, Koforidua University, University of Girona for Erasmus Mundus Programme.

Linkages with other stakeholders include UN, Council of Governors, Ministry of Tourism and Wildlife, Ecotourism Kenya, International Federation for Information Technology, Travel and Tourism (IFITT); Kenya Association of Tour Operators; Kenya Association of Hotelkeepers and Caterers; KICC, KTB, Tourism Fund among others.

The department is committed to continuous improvement of the quality of teaching and learning. In order to better respond to changing education needs, the department regularly revises its academic programmes to effectively meet emerging challenges. In addition, it continuously develops new academic programmes to meet the changing markets.

The programme emphasizes practical learning experiences and uses modern integrative and highly interactive teaching methods to help students to develop initiative, creativity and responsibility. Lectures, field based activities, discussion sessions, seminar presentations, and attachment/internship comprise key elements of the learning and practice in Tourism Management as presented below.


Seminar/Project Series

Focuses on emerging tourism planning, marketing, entrepreneurship and management issues

  1. Tourism Research methodology
  2. Identify and articulate a research problem
  3. Collect, analyze and make presentation on findings using Tourism Management skills learnt
  4. Ministry of Tourism
  5. County and Urban authorities (especially in Tourism Planning)
  6. Ministries (Foreign Affairs and International Relations, East African Affairs, Commerce)
  7. Kenya Tourism Board, Tourism Fund, Tourism Finance Corporation, Tourism Regulatory Authority, Bomas of Kenya, Kenyatta International Convention Centre, Kenya Wildlife Service, Regional Development Authorities e.g. TARDA, KVDA, LBDA, ENNDA, CDA
  8. UNEP
  9. NGOs (eg. Ecotourism Kenya) Among others

Practicum Series

Focuses on helping the student apply the acquired skills to real life situations in areas of their specialization eg;

GIS Project in the Department of Tourism, Kenyatta University

The Department of Tourism, Kenyatta University, started a 20 year (2014 – 2034) project in collaboration with other stakeholders to map all the existing and potential tourism resources in Kenya. This project aims at identifying and visualizing market trends, patterns, opportunities and threats which otherwise may not be possible with data on paper and in tabular formats, for sustainable planning, marketing and management. So far major hospitality facilities across the 47 counties have been mapped. GIS technology is considered as the appropriate platform for such a system because it can integrate both qualitative and quantitative information, and can provide a visual display of results thus permitting an easy and efficient appraisal of results, and help to communicate information to all interested parties including customers from all over the world.

The main objective of this project is to identify and prioritize the current and potential tourism resources in Kenya, using Geographic Information System (GIS). The project will then develop a spatial distribution map of the resources to establish management gaps and determine the need to stimulate investment, movement and development around the county. It will also help address the issues by identifying viable flagship tourism opportunities.

Project Objectives

The specific project objectives for mapping of tourism resources are:-

  • To Map out primary, secondary and tertiary tourism elements in the Counties
  • To Map social-cultural tourism elements in the Counties
  • To set up and develop a spatial distribution map of tourism products and services
  • To identify potential tourism flagship projects in the Counties
  • To establish a database of tourism products and services in Kenya

Other Activities

  • Global Youth Initiative in Partnership with the Department of Tourism 26th May, 2017 – Trained 35 students on Self Mastery and Leadership Skills.
  • Koforudua University Partnership in Tourism Training (Ongoing)
  • Postgraduate Seminars
  • Academic Tours and Trips
  • KUHOST Conferences (July Conference in partnership with Ministry of Tourism and Wildlife; UN; Council of Governors

These programmes are offered as regular and are also available in the digital school mode of digital school of virtual and open learning (DSVOL)


  • Diploma in Tourism Management


  • B.Sc in Hospitality & Tourism Management (Tourism Option)


  • M.Sc in Tourism Management
  • Ph.D in Tourism Management





Last Updated on Thursday, 01 March 2018 16:43

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